PETA slams fur trade for ‘preposterous’ new ad

The International Fur Trade Federation is drawing fire from animal rights group PETA for a new ad campaign that focuses on the tradition and craft of the fur industry.

fur-trade-ad-2013-460

The ads, which lead with the strapline ‘more than a coat’, will first appear in the October edition of UK Vogue magazine. They are also running in European editions of the magazine and in publications including Tatler, Vanity Fair and House & Garden.

The IFTF claims that the ads are a “daring departure” from its traditional approach, showing neither a model wearing a fur garment nor branded fur items. Instead, they attempt to highlight the craft that goes into making fur products by showing colourful furs alongside items found in a typical fashion workshop.

But PETA is slamming the ads: “Yes, fur is more than a coat – it’s an archaic, out-of-touch and out-of-bounds business and an honest approach would have involved showing not the scissors and cutting boards but the neck-breakers, electrical-shock devices and live skinning which PETA has documented on videotape.”

PETA’s comments come as it launches a new anti-fur campaign featuring Gemma Collins from The Only Way Is Essex. She poses naked in the ad, which uses PETA’s usual end line: “I’d rather go naked than wear fur.”

She joins a list of celebrities, including Eva Mendes and Pamela Anderson, as well as other stars from the TV programme, that have campaigned against the fur trade.

peta-gemma-collins-2013-460

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here