Specsavers and Penguin team up to create crowdsourced crime novel

Specsavers and Penguin are using Facebook and Twitter to crowdsource ideas for three original crime stories. 


The campaign, called “#youdunnit” and created in partnership with Manning Gottlieb OMD, begins on Monday (16 September) and runs for five days. During that time, crime fans will be asked to tweet and post their ideas on everything from the victim’s name to the actual crime.

Three writers will then create their own original stories based on those suggestions. Two of the authors, Nicci French and Tim Weaver, are bestselling novelists while the third, Alistair Gunn, is a debut novelist.

The campaign comes as Specsavers drums up interest in the annual crime thriller awards, which it sponsors and are happening on Thursday October 24. A free digital e-book of the three stories will be made available from mid-October, while the novel will be handed out at the event.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here