PepsiCo confirmed as iTunes Radio launch partner

PepsiCo has been confirmed as the first food and beverage partner of Apple’s ad-funded iTunes Radio service.


The food and drinks giant is the exclusive launch partner and will deliver a host of branded channels across its portfolio on iTunes Radio, a radio streaming service similar to Pandora or Spotify, which is now available to iOS users, including its desktop and Apple TV users. 

Pepsi is the first brand to debut on the service that will feature four stations dedicated to pop, country, Latin and dance music, with additional branded channels to follow later this year. PepsiCo has said it will use iTunes Radio to help launch “globally relevant” and emerging music acts in the US. 

Frank Cooper, PepsiCo’s global CMO, says: “We believe that today’s music eco-system allows our brands to play a more active role in supporting artists and engaging music fans.” 

Apple is understood to be in contact with UK-based advertising networks about potential similar tie-ups with brands here via its ad sales unit iAd, headed up by ex-chief digital officer Paul Wright. 

Apple also appears to be bolstering its iAd ranks within the UK, posting several job listings for disciplines including account management, business development and production design. 

The launch of iTunes Radio comes as the manufacturer launches its iOS7 update ahead of the launch of the iPhone 5s and 5c.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here