The campaign, which kicks off today, shows national treasure Lumley recreating iconic scenes from series including Game of Thrones, Grey’s Anatomy and The Walking Dead and was created by Brothers and Sisters.
The ads, created in partnership with Brothers and Sisters, will run throughout October and mark the availability of exclusive TV boxsets on-demand via Sky’s set-top box and Sky Go service.
The activity will also be used to mark the launch of 12 new channels to its catch-up TV service, including: Discovery, TLC, E!, Star, Watch, GOLD, Dave, Alibi, Cartoon Network, Boomerang, Cartoonito and Sky News.
Luke Bradley-Jones, Sky’s brand director of TV Products, says: “We know how important it is for our customers to have the flexibility to watch the shows everyone is talking about when it suits them.
“That’s why this autumn we are introducing more TV series to our TV Box Set service, to ensure we have Box Sets of the latest and greatest shows ready for customers to catch up on whenever they want.”
This time last year Lumley was the frontwoman for broadband and TV rival TalkTalk’s launch PR activity for the YouView IPTV service.