PDSA hires former Thomson marketer Maria Heckel as marketing director

PDSA, the veterinary charity, has ended its long search for a marketing director by hiring former Dunlop, Thomson and Nissan marketer Maria Heckel. 


Heckel will be tasked with helping to increase the charity’s £90m annual turnover from its shops and pet insurance services, which help fund its veterinary care and advice services.

PDSA has used direct marketing, digital and PR to help raise funds in recent years. A spokesman for the charity says Heckel’s appointment means its media strategy is now “under review”.

The charity has been without a marketing director since John Cole left in June 2012. Director general Janice Lynn McLoughlin has been leading activity in the interim.

Heckel joins from Circle Housing Group where she was executive director. Prior to this, she held senior marketing positions at several brands including Dunlop, Nissan, Virgin Trains, National Trust and Thomson, where she is said to have launched online sub brand Thomsonfly. 

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here