Subway has promoted its UK and Ireland marketing chief Manaaz Akhtar to the newly created role of regional marketing director for Europe as it plans to pick up the pace of openings across the area.
Morrisons’ focus on fresh food and own brand products is failing to boost sales as it struggles to communicate its brand identity to consumers.
Carphone Warehouse is readying a “complete transformation” of its customer experience introducing in-store comparison “smart tools” as it looks to grow its UK market share by being a more customer-focused business.
Ladbrokes has reshuffled its marketing team by not directly replacing its recently departed customer experience director and chief marketer Stephen Vowles, instead opting to hand leadership of its digital marketing to Israel-based partner company Playtech, but keeping traditional activity the domain of its UK team.
Topshop is partnering with mobile sound app Chirp for London Fashion Week in a move that it claims is the first of its kind by a fashion brand.
Iglo Group is to spend the bulk of its €100m (£83m) marketing budget on initiatives designed to make its Birds Eye, Findus and Iglo brands more appealing to adult diners.
Retailers and consumers are at odds over the effectiveness of marketing campaigns, according to business analytics firm SAS and research house Conlumino, raising questions over how brands measure their success.
Every marketer must by now acknowledge the value of data and how mining the myriad new digital customer touchpoints for insight can help deliver a vital competitive edge to a business. The “data is the new oil” mantra must surely have seeped into the bedrock of strategic thinking and no longer need repetition.
Proposals to shake up the UK census is proving to be a catch-22, caught between cutting costs and retrieving timely data as well as maintaining the depth of information provided by the 200-year-old survey.
Coca-Cola has launched activity thanking consumers for taking part in this summer’s Share a Coke campaign, as data reveals the initiative has lifted both sales and consumer perception of the brand over the period.
Marks & Spencers is changing the way it markets its womenswear range in-store as it looks to return its struggling clothing business back to growth.
Newly-elected International Olympic Committee (IOC) president Thomas Bach wants to put in place a worldwide social media strategy for connecting sports fans with athletes and sponsors of the Games as part of a string of marketing changes to drive more year-round engagement with the movement.
Apple’s rivals were quick to turn to marketing to mock its apparent “me too” attitude after it unveiled a colourful plastic handset and a sister iterative update to its flagship iPhone yesterday (10 September). Although it is likely to survive tactical Twitter swipes from rivals, Apple must make sure its marketing is innovative and anything but mid-market if it is continue to be considered the leader of pack.
Marketers who have powered successful campaigns and projects by smart use of data insights are invited to enter the Marketing Week Data Strategy Awards 2014.
Audi and Ford gear up to switch to offer traffic and entertainment services in-car.