Channel 4 has been reprimanded by the advertising watchdog for broadcasting an ad that featured naked bottoms being hit with a stick, projectile vomiting and other “inappropriate” acts when children were likely to be watching.
Scandal has followed Abercrombie & Fitch ever since the clothes brand first broke through in the American market. There were lawsuits from employees fired for apparently not being attractive enough. There were politically incorrect statements from the chief executive that he only wanted “cool kids” to wear its clothes. There was even an intriguing offer to pay the cast of US reality show Jersey Shore to not wear Abercrombie clothes. Read my previous article here.
As part of Marketing Week’s profile of Disney’s Tricia Wilber, features editor Lucy Handley quizzes the brand’s CMO for the EMEA regions and general manager for Disney Channels about her biggest marketing challenges.
Like fusion power and a human landing on Mars, here is something I thought I would never see in my lifetime: a unified theory of how advertising works.
Also in this story Profile: Tricia Wilber – chief marketing officer The Walt Disney Company EMEA, and general manager for Disney Channels Q&A: Watch an exclusive video interview with Tricia Wilber Violetta – a story of success for Disney Channels EMEA 1923 – The Disney Brothers Studio founded 1928 – the film Steamboat Willie is released, […]
Violetta is a talented teenager who has been living in Europe and returns to her native Buenos Aires. In the first original co-production between Disney Channels EMEA and Disney Channel Latin America, the TV series of the same name premiered in Latin America and Italy in May 2012.
Industry experts explain how by striking up conversation with the customer, the best content marketing really can drive a sale.
We have all become somewhat blasé about technology. We expect things to just work, and woe betide them if they don’t – a lesson my work mobile phone learned to its cost this week. When it refused to do what I wanted it to, it found itself being thrown across the room in a fit of pique.
As chief marketing officer at The Walt Disney Company EMEA and general manager for Disney Channels, Tricia Wilber is the ultimate multi-tasker, bringing the different strands of the business on to the same page, while responding to cultural change and not being afraid to take risks.
Omnichannel marketing means freeing up your data and schooling employees in the analytic tools necessary to sharing digital content with social networks.
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American Apparel’s marketing director (Ryan Holiday, above) has just published a book called Growth Hacker Marketing. Here he talks about how he will apply what he’s learnt.
The International Fur Trade Federation is drawing fire from animal rights group PETA for a new ad campaign that focuses on the tradition and craft of the fur industry.
Leaks from US intelligence whistleblower Edward Snowden reveal an erosion of citizens’ privacy thanks to government surveillance, with big technology brands trapped in the middle. So what reason is left for marketers to respect consumers’ data rights?
Diageo has promoted marketing and innovation director for Australia Matt Bruhn to replace the outgoing Simon Burch as the global brand director for its flagship Smirnoff vodka brand.