Koinophilia – a love of all things average and a fondness for the usual – is a theory developed by biologist Johan Koeslag, who suggests that in nature creatures are drawn to mates with common and familiar features rather than those that are distinct or different.
In her first major campaign since joining as Camelot’s marketing director in May, Sally Cowdry speaks to Marketing Week on the “duality of the challenge” of both changing the Lotto’s gaming offering, while simultaneously upping its price.
EE has partnered with TV chef Jamie Oliver’s YouTube channel Food Tube to create a campaign to showcase the 4G network’s video streaming capabilities.
Trust is the great intangible in marketing. Achieve trust in your brand and the rewards can be great, lose it and you lose customers and revenues.
A tongue-in-cheek Daily and Sunday Mirror campaign celebrating the upmarket tabloid’s redesign and pokes fun at the Sun’s Page 3 models has proven too close to be bone for tube operator Transport for London (TfL).
Ryanair is overhauling its digital strategy, making it easier for customers to book tickets and contact the firm if there are problems as it seeks to shake off its reputation for poor customer service.
AB InBev is using crowdsourced insights from governments, private sectors, media experts and NGOs to shape future responsible drinking marketing initiatives as part of a wider drive to extend the reach of its efforts to new audiences.
Easyjet aims to “close the gap” in terms of customer preference with European flag carriers with the help of its latest campaign, according to marketing director Peter Duffy.
Bar staff are being encouraged to refer to Stella Artois by its full name and not “Stella” as part of a marketing drive to promote the quality and craft of the beer in pubs and clubs across the UK.
High street retailer Monsoon aims to improve the efficiency of its online marketing budgets by cutting back on the amount of commission payments it hands over to affiliate marketing partners.
Despite years of losses and portentous writing on the wall editorials predicting the end is nigh for Royal Mail, the centuries old business is currently in relatively rude health with billions in revenue and profit on the up.
Mobile payments and NFC are in need of a rebrand if they are to scale more effectively, according to Tony Moretta, the top marketer at mobile operator joint venture Weve.
Reebok is launching what it claims is an “aggressive” push to stand out in the fiercely contested sportswear retail arena by introducing outlets designed to foster local communities of fitness enthusiasts.
The Government plans to float the Royal Mail on the stock market “within weeks”, marking Britain’s biggest privatisation in decades and opening up the opportunity for the mail operator to offer businesses more modern marketing services and competitive prices.
Argos is hiring Stephen Vowles as its new marketing head with a remit to make the firm more consumer centric as it focuses on digital retail.