Stella Artois launches social media gifting app
Seb JosephAB InBev is allowing online fans to gift friends a pint of Stella Artois with the launch of a social gifting app to drive sales across pubs and clubs in the UK.
AB InBev is allowing online fans to gift friends a pint of Stella Artois with the launch of a social gifting app to drive sales across pubs and clubs in the UK.
TSB has today (9 September) returned to the UK high street with a promise to offer “local banking” that helps UK “communities and customers thrive”. Marketing Week visited one of its flagship brands in London to talk to chief executive Paul Pester about the in-branch experience and what local banking means.
Guinness is looking to tug on the heartstrings of drinkers with a thought-provoking online advert to put the brand at the heart of friendship.
I can’t say for certain but when Dr Martin Luther King stood up on the 28 August 1963 in Washington DC to deliver his call for racial harmony and reveal the details of his “dream” for a better tomorrow, getting his personal finances in order was not first and foremost on his mind.
YouTube has released the top 10 most watched viral video ads in the UK from August with NBC capitalising on differences in American and British interpretations of ”football” to take the top spot. Below are the top 10 ads in order.
AB InBev is opening an analytics hub at the University of Illinois to gain insights into consumer preferences and industry trends in the hope of identifying new drinking occasions.
McLaren is looking to bolster its footprint in the crucially important BRIC markets where high proportions of the population don’t speak English as a first or second language, by localising its branded content.
LG has turned its hand again to the “prankvertising” trend with an online video which sees one of its 82-inch TVs rigged up to trick unsuspecting job interviewees that a meteor strike is wiping out the city outside.
EBay’s online listings site Gumtree is poised to launch a TV campaign to persuade UK car dealerships to sell on the site and build consumer awareness of the portal as an alternative to sites such as Auto Trader.
Unilever is celebrating 100 years of Hellmann’s with a TV push to reinforce the brand’s positioning as a household staple.
H&M has signed up the world’s highest earning supermodel Gisele to front its autumn/winter fashion campaign.
Hyundai is hoping to show a more human side of its brand with a campaign it says marks a change of direction by aiming to create a sense of “wonder and excitement” in the consumer rather than focusing solely on the product.
Telecoms regulator Ofcom should have the power to trace all nuisance phone calls to identify rogue telemarketers, BT’s customer service head has told MPs.
All players in the telecoms and telemarketing industry claim they have an incentive to end nuisance calls and texts, so why haven’t we moved forward faster?
Diageo is hoping its £12m advertising push for Guinness fuels demand in the on-trade but industry observers warn the brand needs to extend into new drinking occasions to attract younger fans and reverse declining sales.