Put your foot on the technology brake
Mindi ChahalClick here to see a bigger version of the infographic above
Month: September 2013
Blending into the crowd
Lucy TesserasNever say being average means being irrelevant: new research finds it could be the key to long-term brand success because consumers prefer ‘normality’ – and there are major brands proving that the theory matches the reality.
The payback method
Lou CooperFaced with growing consumer unease at sharing information, some brands are using incentive-led feedback schemes to encourage participation. Is it a reliable method of getting customers to open up?
Q&A: Andy Edge, commercial director, Odeon
Branwell JohnsonOdeon’s commercial director tells how data and an FMCG background is keeping the UK’s oldest cinema chain relevant, as it launches a new website.
Nissan targets female ‘go-getters’ with new Micra campaign
Ronan ShieldsNissan’s Micra has employed British Olympian Katarina Johnson-Thompson to help promote its Micra range and highlight its “youthful redesign” in the first TV ads in over five years for the model.
Clover set for brand revamp to spark sales
Seb JosephDairy Crest is poised to refresh the packaging for its Clover brand as part of wider marketing strategy to grow its share of the fiercely competitive butters and spreads market.
‘Social media in danger of detaching fans from sports’
Seb JosephSports clubs need to be wary of using social media in isolation of the wider marketing mix or risk creating digital barriers between their fans that dilutes the experience, sponsors and rights holders warn.
Why not offer a cookie-free option?
Michael BarnettThere’s one way to work out exactly how consumers feel about the virtues and vices of cookies on websites – offer a cookie-free option and see how many take it up.
Ebay eyes more click-and-collect deals as it looks to humanise e-commerce
Sarah VizardEbay and Argos will offer a click-and-collect service in the first of a series of brand partnerships by the online retailer as it aims to bring the personal touch to e-commerce.
Mondelez says Facebook ads generate sweeter ROI than TV
Seb JosephMondelez International is reshaping its social media strategy to amplify the reach of its brands to new audiences after claiming a Crème Egg campaign drove the same purchase consideration shift through Facebook as TV, for a third less.
Philips preps brand refresh to focus on ‘meaningful innovations’
Lara O'ReillyPhilips is preparing a major brand refresh that will see it drop the “Sense and Simplicity” brand promise it has used for the past decade in order to better reflect the “meaningful innovations” the company brings to consumers’ lives.
BlackBerry to go private in $4.7bn deal
Lara O'ReillyStruggling phone maker BlackBerry has agreed in principle to be bought by a consortium led by its largest shareholder Fairfax Financial for $4.7bn (£3bn), a deal both parties hope will secure its standing in the enterprise market and turnaround a prolonged period of losses.
Camelot prepares ‘biggest-ever marketing campaign’
Ronan ShieldsNational Lottery operator Camelot is preparing its biggest marketing campaign since its launch in 1994 as its prepares to double the price of a Lotto ticket and fundamentally alter its gaming proposition.
Battersea Dogs and Cats Home grows brand licensing programme
Sarah VizardBattersea Dogs and Cats Home has inked a deal with Casa Chicos to put its branding on clothing for the first time.
Tesco promises Hudl tablet marketing will be antidote to “intimidating” tech ads
Sarah VizardTesco says the marketing campaign for Hudl, its just launched seven-inch Android tablet, will be an antidote to “intimidating” tech ads by focussing on real people using tablets.