Sainsbury’s has hired social media experts Conversocial to support its customer service efforts on Facebook and Twitter in a bid to limit the potential fallout from crises emerging from negative online chatter.
Nike has signed popstar Jessie J to front the European phase of its ‘Just Do It’ 25th anniversary campaign in a bid to motivate women to embrace their potential.
London Pride brewer Fuller’s is to invest heavily in product innovation and put in place a real-time marketing strategy in an attempt to broaden the appeal of its brands.
A number of luxury labels pushed everyday brands out of the annual CoolBrands Top 20 this year, reversing last year’s trend of affordable luxuries dominating consumer favour.
Blackberry has again declared it is returning to its roots and will focus on business users after announcing it will report a huge operating loss this week that will lead to up to 4,500 jobs being cut.
Lloyds Bank has dropped the animated characters and “for the journey” end line in a new £30m campaign to relaunch the bank as one that reflects and values the financial requirements of its customers.
Heineken has unveiled a coffee-machine style home appliance it claims will bring the perfect’ draught beer to living rooms in the hopes of pushing its lesser-known brands into new drinking occasions
Of all the academic research published, the most intriguing and entertaining has always been by public health researchers on driving impairment. Since the 1950s, researchers have paid undergraduate ‘subjects’ (who will do almost anything for free booze) to drive round a test circuit, drink three large glasses of wine and then redo the task. A generation of students have confirmed the finding that when people are slightly drunk they don’t drive very well.
How many legacy consumer retail and service brands have managed to transform themselves into 21st century powerhouses, shedding all the baggage, the costs and maybe the goodwill that is part of their decades-old heritage, to truly grasp the changes in customer behaviour and technology?
The number of youngsters using tablet computers has mushroomed, fuelling demand for apps geared to children, but with security features that reassure parents.
Click here to see a bigger version of the infographic above
I recently gave a presentation at a conference about the relationship between sales and marketing and was set up in a debate with a salesman who had little time for the art of our profession. In the end we did find things to agree on, which ties with my experience – that there’s a symbiotic relationship between sales and marketing in most businesses.
Check out pics of speakers and delegates at the Marketing Week Outdoor Works event.
Hyundai’s is continuing its campaign to promote its i10 vehicle as a desirable brand, as opposed to a budget consideration, with a TV blitz aimed to win over motorists here.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.