Month: October 2013

Brands warned to be more candid over data


Brands need to be more transparent over how they use consumer data for marketing purposes, or risk regulatory penalties plus losing the benefits online media and big data, speakers at an online privacy event warned today. 

The good, the bad and ghastly Halloween marketing


Halloween marks the dark prelude to the end of year marketing bonanza that is Christmas, and this year stood out in infamy with a series of high-profile gaffes from brands many people would have thought would just know better. 

New routes to the purchase decision


Marketers who understand the precise pathways shoppers take will influence the consumer’s ‘decisive second’, where the purchase is finalised in the store or online. Michael Fodor of Radius Global Market Research explains.

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