Apple kicks off iPad Air promotion

Apple has kicked off the promotion of its latest tablet device the iPad Air with an online and TV ad featuring Breaking Bad star Bryan Cranston as a voiceover artist.

The US technology and online services giant brought months of speculation to an end on Tuesday (22 October) when it unveiled the latest version of the iPad, which it is marketing as “20 per cent thinner and 28 per cent lighter” than the last version. 

The ad itself positions the device as luxury lifestyle tool and highlights the array of its capabilities. 

Narrating the ad, Cranston says: “It’s been to classrooms, expeditions, even space. And we can’t wait to see where you’ll take it next.” 

The iPad Air has a 7.9-inch screen, is “7.5mm thin” and weighs one pound. The device runs on the latest Apple operating system iOS7 and also features the iLife suite of creative apps, including iPhoto, iMovie and GarageBand, plus the iWork suite.

An accompanying online video featuring Apple’s UK-born design chief Jony Ive further explains the iPad Air’s technological capabilities (see video attached). 

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