Day is credited with creating and developing the EE brand following its launch in 2010 after the merger of Orange and T-Mobile. He is behind high-profile marketing campaigns including ads featuring actor Kevin Bacon.
Prior to that he worked at Orange as its chief of staff, brand and communications. He joined the mobile operator in 2008.
EE CEO Olaf Swantee says: “Steven has played a pivotal role in the successful launch of EE. He created a brand that has become synonymous with innovation. It’s a brand that has become known across the length and breadth of the UK.”
Day is leaving EE to pursue “new adventures”. It is not clear if he already has another job lined up, but EE will not be replacing him.
Instead, the EE brand team will now report to chief consumer marketing officer Pippa Dunn, while the communications team will report to chief corporate and strategy officer Stephen Harris.
Day says: “It has been a privilege to create an exciting new brand for Britain and to work with some of the most talented people in the industry. However, haivng helped build, launch and embed the EE brand, I feel the time is now right for me to move on to new adventures.”
Part of Day’s role included marketing the roll-out of new 4G services. EE is now revamping its 4G tariffs again, introducing a new entry-level product at just £18.99 and adding a new top end £75 plan that gives users 50GB of data. It also unveiling the UK’s first pay-as-you-go 4G tariffs and will start trialling faster speed 4G technology in London next month.
Swantee said of the price drops: “One year after launch, we’ve extended the world’s fastest network across 60 per cent of the UK. But we want to bring the power of 4GEE to even more people. That’s why this month we are launching new plans for light users, super users, regular users, data sharers and Britain’s mobile workforce up and down the country.”