Rita Clifton to chair new brand consultancy

Market Research Society chair and experienced agency hand Rita Clifton is to chair BrandCap, a new consultancy that will advise boards on the importance of branding.


Clifton teamed up with her former Interbrand colleague Manfred Abraham to launch the board-level consultancy. She will chair the firm, while Abraham will be managing partner.

BrandCap is already advising global companies in the retail and media sectors. It is planning a full website launch, likely to reveal clients, on 17 October, along with the publication of a report titled “Branding in the Boardroom”.

Clifton began her career at DMB&B before joining Saatchi & Saatchi in 1986. She progressed in 1992 to director of strategic planning and in 1995 to executive planning director and vice-chairman. During her time at the company she worked with prominent clients including Procter & Gamble, British Airways, Visa International and British Telecom.

Clifton then joined Interbrand as chief executive in 1997, before taking on the role of chairman in 2002, a role that she held until she left last year. She now holds a portfolio of non-executive directorships, including at Nationwide and Bupa, and is president of the Market Research Society.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here