Boots promotes Elizabeth Fagan to international marketing role

Boots is promoting its UK marketing director, Elizabeth Fagan, to marketing director of health and beauty international and brands.


In her new role, Fagan will be responsible for leading the strategic direction of the Boots brand across its health and beauty division, as well as the strategic framework for Boots product brands. She is also in charge of ensuring brand consistency in its international markets and across digital channels.

She will be replaced in the UK by Andy Ferguson. He was previously managing director of Boots Opticians but has now been appointed director of market for health and beauty in the UK and Republic of Ireland.

Fagan first joined Boots back in 1983 as a buyer, before leaving eight years later for senior roles at Supasnaps and Sketchley. However, she returned to Boots in 2006 as the managing director of its opticians operation, before being promoted to the board to take control of the company’s marketing activity in July 2007.

While in the role, she focused on boosting Boots’ relevance to consumers, launching high-profile campaigns including the “Here come the girls” ads and current strapline “Let’s feel good.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here