Tesco loses long-serving Carolyn Bradley

Carolyn Bradley is leaving Tesco after 27 years at the supermarket, as the firm continues to restructure its management team. 


Bradley joined Tesco in 1986 as a graduate trainee before becoming advertising and loyalty director in 1992. During her time at the company she has held roles including chief operation officer for Tesco.com, commercial director for Tesco Stores and UK marketing director, a job she held for four from 2008.

Last year she was promoted to group brand director, a newly created role that was part of a new group marketing team set up by then deputy chief executive and chief marketing officer Tim Mason to lead brand development across Tesco’s global operations. However, Mason left last year after the supermarket’s venture in the US market, Fresh & Easy, failed.

Bradley’s departure follows Tesco’s sweeping job cuts in August, which saw the departure of around 50 senior and middle managers including former Clubcard marketing director Ian Crook. But the firm has just brought back Sharry Cramond, who returns to Tesco following a four-year hiatus as group marketing strategy and brand director.

Tesco remains under pressure to improve its brand image after it was caught up in the horse meat scandal earlier this year. Recent figures from consultancy firm OC&C found that the supermarket is among the five least trusted retail brands in the UK for the first time.

It has launched new marketing campaigns, including “Love every mouthful” and is about to embark on an ad blitz to promote both its relaunched Finest range of products and its new tablet, the Hudl.

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