PepsiCo’s marketing blitz spurs European sales

PepsiCo’s increased marketing spend for brands such as Doritos and Tropicana has helped lift sales across Europe for its latest quarter.

DoritosMariachi-Campaign-2013_460
High profile campaigns for brands such as Doritos helped lift PepsiCo sales in Europe.

The food and drink maker posted a three per cent year-on-year jump in European sales to $£3.8bn (£2.4bn) for the three months to 7 September. Snack volumes rose three per cent over the same period while beverage volumes sagged one per cent.

Although PepsiCo did not strip out UK ad spend, globally its media outlay rose 8 per cent in the quarter. It supported top brands such as Doritos and Walkers in the UK through high-profile campaigns during this time.

Elsewhere, global sales were up 1.5 per cent to $16.9bn (£10.6bn) as declining demand across the Asia, the Middle East, Africa and the Americas hampered growth.

Indra Nooyi, chairman and chief executive for PepsiCo, says: “Our strategy is to compete on the basis of innovation and marketing and to manage the business responsibly and profitably. We are convinced this is the right strategy to increase shareholder value given category realities.

The latest figures signal the company’s turnaround plan for its top 12 brands is starting to take effect in Europe .

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here