Katy Perry named as the new face of Cover Girl

Covergirl has signed up singer Katy Perry as its latest ambassador, with her first cosmetics campaign for the beauty brand set to debut in spring 2014.


The first image of the campaign shows Perry wearing minimal make-up, although Covergirl promises the ads will showcase a “breadth of bold new beauty looks” devised by Covergirl’s global creative director, Pat McGrath. The tie-up coincides with the launch of Perry’s new album, Prism, which is set for release on 22 October.

Esi Eggleston Bracey, Covergirl Cosmetics’ VP, says: “Never afraid to express emotion, strength, vulnerability or independence,Katy is the embodiment of a true Covergirl – someone we root for, identify with, and get inspiration from. We have been admirers of her music and her style for a long time, and are looking forward to a beautiful journey together.”

Perry is just the latest star to represent Covergirl. She follows in the footsteps of other celebrities including singer Pink, actor Drew Barrymore and musician Janelle Monae.

Perry also endorses a range of other brands, from Pepsi to hair care manufacturer ghd and snack maker Popchips. She also her own range of perfumes and has worked with OPI Nail Lacquer on a line of nail varnishes.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here