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Times-SME-304

The Times seeks to be the ‘must read’ for SMEs

Ronan Shields

News UK wants to position The Times as the daily news resource for small businesses eager to accelerate their growth, in a joint tie-up with Santander that will see the pair offer information, advice and networking resource to the nation’s small to medium-sized enterprises (SMEs).  

spotify

Spotify aims to turn brands into ‘tastemakers’

Lara O'Reilly

Spotify is looking to make brands as influential as the artists and tastemakers that have been key to its recent strategy of shifting to become a music discovery service by introducing new ad formats and other areas to house brands on the platform.