She will take up the role at the start of 2014 and current Thinkbox chair Tess Alps, will become the non-executive chair of Thinkbox, working with the organisation two days a week.
Jeremy Tester, director of brand strategy at Sky Media, is the new chair of the Thinkbox board, taking over from Julia Jordan, UKTV’s executive director, business & operations.
The role of chair of the Thinkbox board involves leading and representing combined Thinkbox shareholder interests and chairing board meetings and the role is held for a year before passing to another Thinkbox shareholder director.
Total TV advertising revenue in 2012 (including linear spot and sponsorship, broadcaster VOD, and product placement) in the UK totalled a record £4.48 billion, up 1.4% on the equivalent figure in 2011, and is forecast to improve again in 2013.
The latest Advertising Association/Warc report for the first half of 2013 shows TV ad spend up 2.1 per cent.