McDonald’s ends 40-year deal with Heinz

One of the longest running brand partnerships has come come to an end after McDonald’s terminated its 40-year tie-up with Heinz following the latter’s decision to hire the former chief executive of rival Burger King to lead its business. 

McDonaldsStores-Location-2013_460
The fast-food chain will stop selling Heinz sauces in all its stores worldwide.

The restaurant will stop selling Heinz ketchup in all of 34,000 stores worldwide blaming the “recent management changes” at Heinz as the reason for the switch. Heinz is now led by ex-Burger King chief executive Bernardo Hees, who joined the business in June, after it was bought in a $28bn (£17.3bn) takeover by Warren Buffett and 3G Capital. Hees is still vice chairman of Burger King and the fast food chain is also controlled by 3G Capital.

McDonald’s said it would move to other suppliers “over time” rather than an immediate stop and switch. Plans are still being finalised at the moment depending on how much share of condiment supply Heinz currently holds or each market. Globally, the restaurant says Heinz represents a small percentage of its sauce business and promised it would not have a detrimental affect.

In a statement it said: “We value the relationship we’ve maintained with Heinz for more than 40 years. We have spoken to Heinz and plan to work together to ensure a smooth and orderly transition of the McDonald’s restaurant business, and are confident that there will be no impact to our business, our customers and our great tasting food at McDonald’s.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here