Q&A: Yahoo’s marketing challenge and the Marissa Mayer effect
As part of an exclusive profile, Yahoo’s vice president of international marketing, Robert Bridge, tells Marketing Week about his biggest marketing challenge and the effect that CEO Marissa Mayer has on his role.
We are entering an era where marketers are particularly well suited to make it into the top job. Just over two weeks ago, Centaur Media – owner of both Marketing Week and Econsultancy – appointed former marketer Andria Vidler as its new chief executive.
In her first major interview since joining Facebook in July, EMEA vice-president Nicola Mendelsohn counters claims that the site is ‘failing marketers’, discusses tax concerns and talks about women in business.
Story of my CV: Having worked at Apple, Expedia and Skype at pivotal times for each brand, John Veichmanis has been at the forefront of digital innovation throughout his career, something which he has taken to his current role as CMO of luxury marketplace Farfetch.