More than a third (34 per cent) of the UK’s top travel brands do not have any kind of mobile presence, with just one in five offering a ”seamless purchase path”, according to IAB research.
Senior executives from SSE, Npower and E.ON claim upcoming plans to ‘inject’ diversity into their products will help prove to customers they are getting a quality service, adding it will allow for greater competition across the sector.
Diageo has admitted a recent Guinness ad campaign, which saw it take over all three ad breaks during Saturday night’s (26 October) Jonathan Ross Show, failed to live up to the brand’s legacy of iconic marketing after it was criticised by viewers for being “painful” and “contrived”.
A Colgate-Palmolive ad inviting people to swap their old electronic toothbrushes for one worth £170 has been banned by the advertising watchdog for being misleading and failing to communicate that not everyone who took part would be able to take up the offer due to limited supply.
Sainsbury’s is taking legal action in its ongoing battle with rival Tesco over the credibility of their competing price-matching schemes.
Marks & Spencer is reviving its ‘Magic & Sparkle’ theme and making a return to using celebrities in its Christmas ad campaign.
From fashion shows to online ads, shoppable videos are making their mark as retailers and designers look to offer a seamless shopping experience that enables consumers to click and buy direct from video.
A three-dimensional marketing approach that engages all the senses will not only boost food and drink sales but can translate into various sectors – and could add $100m to a brand’s value.
A&E Networks is preparing the UK debut of its female-orientated channel Lifetime, including a 12 month tie-up with watch manufacturer Citizen Watch, as the pair attempt to woo females aged 25-44 years old.
The most trivial-sounding stories sometimes hide a great truth. I’m thinking of this week’s revelation that McDonald’s is to stop serving Heinz ketchup after more than 40 years of brand partnership.
Lightbeam, a new add-on to Mozilla’s Firefox internet browser, claims to detect which companies track web users on any given website and then display them in a simple visual format. The effort should be applauded, because more transparency means greater understanding.
Demand for Apple’s cheaper iPhone 5C model has helped lift sales of the smartphone brand to new highs in the last quarter, but it was not enough to prevent declining profit margins as competition from Samsung drove down prices.
The UK digital media industry is keeping a close eye on moves to counter potential industry regulation on how brands and publishers distinguish native ad formats from editorial content in the US. This comes as the emerging ad types are tipped to become the most widely-used online format within a dozen years.
HMV has relaunched its website with a focus on content and personalisation, rather than e-commerce, as it continues with plans to revive the brand after it was saved from administration earlier this year.
Facebook is “failing marketers” and creates less value than any other digital marketing service – including Google+ and Twitter – according to a strongly worded report from Forrester criticising the social network’s service to marketers.