Mozilla, the company behind the Firefox web browser, has launched an online data-tracking tool to help online audiences better understand how advertisers hone their targeting capabilities by collecting data about them via their web surfing habits.
Reckitt Benckiser is backing the launch of the Nurofen Cold and Flu range with a £3m campaign that positions the sub-brand as a remedy for people who shrug off their ailments and get on with their lives.
One of the longest running brand partnerships has come come to an end after McDonald’s terminated its 40-year tie-up with Heinz following the latter’s decision to hire the former chief executive of rival Burger King to lead its business.
Rick Bendel is leaving Asda owner Walmart after more than 20 years working on its marketing.
Kit-Kat maker Nestle has insisted that the move to cut levels of saturated fat from its chocolate bars will not have any impact on the taste of the chocolate bar.
A Guinness ad campaign, which saw the Diageo alcohol brand take over all three ad breaks during Saturday night’s (26 October) episode of The Jonathan Ross Show, was roundly criticised by viewers, with some using its corresponding #RoundUpYourMates hashtag on Twitter to call out the activity for being “painful” and even sexist.
De Beers is launching an in-store iPad app aimed at making buying diamonds a more personal experience and opening up the brand to new customers.
Belvedere is using Instagram to make its high-profile experiential events and sponsorships more accessible to those fans who cannot attend as part of a global drive to raise its profile among millennial drinkers.
News UK wants to position The Times as the daily news resource for small businesses eager to accelerate their growth, in a joint tie-up with Santander that will see the pair offer information, advice and networking resource to the nation’s small to medium-sized enterprises (SMEs).
Several marketing jobs are at risk at Oxfam after the charity announced it was axing 125 roles at its UK head office to save money in the face of falling donations and to shift resources to poorer countries.
Procter & Gamble says it will launch several major innovations early next year and continue to focus on brand equity rather than price promotion after sales growth in its most recent quarter stagnated.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Adblock Plus’ controversial business of blocking ads – except for those it “whitelists” – is one of the buzz topics of online marketing in recent weeks raising the ire of advertisers and media owners. I’d argue they’re a sign of things to come in the age of digitally empowered consumers.
McDonald’s is launching a nationwide provenance push to showcase the findings from a marketing initiative earlier this year that it claims provided customers with an “unprecedented” look at how its food is sourced.
Instagram has unveiled its in-stream ad units and is already engaging with a number of brands about how they can employ them on the photo-sharing site, as its parent company Facebook attempts to find additional ways to monetise its mobile audience.