Samsung fined for posting fake HTC reviews
Lara O'ReillySamsung has been fined NT$10m (£212,000) by Taiwan’s Fair Trade Commission for paying individuals to post fake negative reviews about HTC devices around the web.
Month: October 2013
Nectar ties with Yell.com to target indie retailers for first time
Sarah VizardNectar is partnering with Yell.com to bring its loyalty programme to local businesses for the first time.
Holland & Barrett readies snail gel campaign
Lara O'ReillyHolland & Barrett is readying a marketing push for a snail gel, an anti-ageing and moisturising product it hopes will stand out from other beauty ads and make consumers reappraise the retailer and the variety of products they believe it sells in store.
Adblock Plus readies Apple Safari launch
Ronan ShieldsAdblock Plus – an outfit that has courted controversy with its “Acceptable Ads” initiative – is poised to launch an extension allowing users of Apple’s Safari web browser to be more selective about which ads they see online.
Customers are mobile first, retailers must be too
Sarah VizardRetail marketers are constantly being told to look for new ways to enhance their mobile offerings to catch up with what consumers now expect the shopping experience to be like.
Unilever confident NPD investment will pay off despite sales slowdown
Russell ParsonsUnilever has restated its commitment to investing in innovation backed by marketing spend after reporting a slowdown in sales from emerging markets and another dip in sales from developed markets.
Groupon: ‘Technology key to high street retail’
Sarah VizardHigh street retailers must use technology to deliver better value and customer service and emotionally connect with consumers or risk losing out to online rivals, according to a report from Groupon.
L’Oréal outlines 2020 sustainability goals
Lara O'ReillyL’Oréal has outlined a new sustainability plan it hopes will help it reach its target of 1 billion new consumers by 2020 by producing more products with less environmental impact and helping customers make desirable but sustainable lifestyle choices.
Thinkbox restructures leadership roles
Branwell JohnsonThinkbox, the marketing trade body for the television industry, has elevated managing director Lindsey Clay to the position of chief executive officer.
Ad spend recovery gains momentum as confidence returns
Russell ParsonsThe advertising industry’s recovery appears to be gathering momentum as a respected expenditure study reported a 3 per cent increase in spend on advertising in the first-half of 2013 and forecast investment would grow 3.3 per cent for the full-year.
RAJARs: Commercial radio posts strong quarter, as it hits 40
Ronan ShieldsNational commercial radio station audiences are up year-on-year, with the collective audience size of the medium up by almost a tenth in the last 12 months, according to the latest RAJAR results, as UK national commercial radio turns 40.
Guardian fine-tunes targeting methods to up-sell to mobile users
Ronan ShieldsThe Guardian is honing its targeting methods to encourage its digital audiences to upgrade to premium mobile app users, as publishers seek alternative methods of monetising their online audiences, according to speakers at this week’s Apps World conference.
Tom Fishburne – The Marketoonist 23/10/2013
Josie AllchinTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Mobile research guidelines should be welcomed
Mindi ChahalWith new channels come new rules to govern them, but in mobile research this should be seen in a positive light rather than a negative one.
Steve Wozniak: ‘Marketing is the most important thing for business success’
Ronan ShieldsMarketing is the most critical element to making a successful technology company, particularly as competition in the sector is so intense, according to Apple co-founder Steve Wozniak.