Month: November 2013

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The Marketing Week

Sarah Vizard

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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Making sense of the ‘internet of customers’

Ronan Shields

The online industry is awash with vacant sayings espoused by those out to make a quick buck, and ‘the internet of customers’ sounds like just another one of those. But Salesforce CEO Marc Benioff might actually be on to something with his newly coined term.

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PS4 pulls ahead of Xbox One in console marketing war

Seb Joseph

Sony’s efforts to woo UK gamers ahead of today’s (29 November) Playstation 4 (PS4) launch appears to have the edge over Microsoft’s attempts to push its Xbox One to a wider entertainment market, according to the latest brand tracking data.

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Ofgem to create reassurance campaign

Seb Joseph

Electricity and gas regulator Ofgem is readying an advertising push to communicate to billpayers how they will be affected by upcoming reforms to the industry as it faces concerns from some politicians and campaign groups that it is not doing enough to clamp down on the price hikes from the big six.

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