Argos and ITV partner for TV and social push

Argos is partnering with ITV and Twitter to ask the public to pick a gift for Santa as part of a combined TV and social media Christmas marketing campaign.

argos-giftforsanta-304

Created by CHI&Partners, Mindshare and The Social Practice, Argos is launching a series of ads tailored to ITV programmes asking viewers to suggest ads. In each series, the first ad will ask viewers to submit their gift suggestions while the second will remind them to take part.

The final ad break will see the most creative ad suggestions read out live on air by the Argos aliens, with the winner getting a different prize depending on the programme.

Argos will use the hashtag #giftforsanta to sort the suggestions, with all entries shared via the firm’s @ArgosAliens Twitter account. The campaign will launch on Wednesday (13 November) and feature on “The Only Way Is Essex”, “Celebrity Juice”, “The X Factor” and “I’m a Celebrity…Get Me Out Of Here”.

Carl Nield, head of brand marketing at Argos, says: “This marks yet another big and exciting move for our brand as we continue to experiment digitally and further our reach online.

“Moreover this is a totally fresh way for people to get into the seasonal spirit and enjoy some of the nation’s favourite programmes in partnership with the brands they love.”

The marketing push will be seen as the latest move by Argos as it positions itself as a “digital retail leader”. It recently launched its first digital Christmas gift guide that allows customers to search for gifts and create lists for friends and family on Facebook, as well as order online.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here