Co-op tells customers to ‘relax’ for Christmas

Co-op is poised to launch its Christmas campaign with TV ads highlighting its own-brand food ranges, as well as the extent of its retail footprint, running with the strap-line “Relax, Christmas is just round the corner”. 


The multi-media campaign is poised to kick off in later today (1 November) with a 30 second TV ad slot scheduled to air during tonight’s screening of Coronation Street, Alan Carr’s Chatty Man and throughout the weekend.

The brand-led TV ads will depict a “winter wonderland” setting, featuring a cover of Frank Sinatra’s The Christmas Waltz, with further elements of the campaign focusing on Co-op’s new own-brand “Loved by us” range and its premium “Truly Irresistible” range.

Co-op’s TV and press activity will be supported by social media executions that will also attempt to highlight how the retailer’s festive food range and retail footprint – it claims to have a food store in every UK postal area – can help ease the stress of Christmas.

The campaign’s social executions will follow a similar thread by asking the brand’s followers to share their tips on how to prepare for Christmas with the hashtag #relaxmas also featuring heavily in the campaign.   

The TV campaign was created by Leo Burnett.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here