In second spot is a commercial by insurance firm GEICO which celebrates the middle of the working week – ‘Hump Day’, which registered 4 million views.
Meanwhile, ads featuring the Evian babies, Pepsi Max’s shocking ‘Test Drive’ and Volvo’s use of action movie star Jean Claude Van Damme also proved popular since the start of 2013,
Unruly EMEA MD Phil Townend says: “Marketers are increasingly challenging the value of a view and instead are starting to focus on creating content and distribution strategies which drive deeper levels of engagement, such as sharing, data capture, brand uplift or online purchases.
Unruly Media ranks the videos based on the number of shares they’ve received across Facebook, Twitter and blogs. The full list is below.
ITV has underlined growing confidence in the TV ad market, posting an 11 per cent increase in ad revenue in the third quarter with total revenues of £1.7bn for the nine months to 30 September, representing a 6 per cent increase year on year.
Google and Samsung may be the leading brands to challenge Apple in the mid-to-high end smartphone market, but in the tablet sector Amazon’s Kindle Fire is the nearest rival to Apple’s iPad, according to research from Kantar Media.
In the third in our video series, created in partnership with Thinkbox, we speak to those outside the marketing world about marketing’s challenge in the boardroom, gaining the trust of the CEO and the view of effectiveness beyond marketing.
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