Microsoft slams Google for email snooping to sell ads

Microsoft is accusing Google of trawling through peoples’ emails to sell targeted advertising through a nationwide campaign to promote its “private” and rival Outlook service.

Video:

Microsoft Outlook advert

The “Keep You Email Private” drive pushes users to a microsite created to demonstrate how the search giant is scanning users’ emails in search of keywords to target advertising. It features a video (see above) depicting how Google’s bots scan content to serve relevant ads as well as a petition calling for the company to stop.

The campaign uses two ads, one in Pig Latin and another in English, to compare how users send emails without them being scanned for ads. It reads: “Keep calm and Keep your email private”, before claiming, “Google goes through every word of your emails to sell ads. But Outlook.com doesn’t”.

Microsoft is banking on rising concerns about digital privacy in to attract users to its own email service.

Microsoft’s attack on Google comes after the business recently revealed it was adopting a “humble” approach to challenging the latter’s dominance of the search market.

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here