This special category for the Data Strategy Awards asked readers to propose a client-side marketer who has made a great contribution to increasing the profile and value of interrogating data to increase business performance.
Either within their own business or within the marketing community at large the six shortlisted executives have helped build the case for data as key to unlocking value and creating a competitive edge and shown innovation in how to deploy data mined insights.
The six individuals shortlisted all deserve applause for their achievements and now we need you to vote for the overall winner, to be unveiled at the Data Strategy Awards on 6 February next year.
The six are:
Peter Briffett, managing director, UK and Ireland, LivingSocial
Zoe Eastwell, group head of CRM & marketing data, Johnston Press
Bob Francis, senior insight manager, fundraising strategy and performance unit, NSPCC
Lee Gisbourne, database marketing manager, RNLI
Mike Leverington, head of customer analysis, Guardian News & Media
Darren Robertson, data scientist, Action for Children
To read the reasons why they were nominated and to vote please click here.