Philips introduces ‘innovation and you’ strap in marketing overhaul

Philips has introduced a new strapline and a revamped logo as part of a marketing overhaul that will see all future activity communicate how its products impact people’s lives. 

Philips logo.
Philips has introduced a new strapline, ‘innovation and you’ and logo.

“Innovation and you” will replace “Sense and Simplicity” in all future marcomms. Frans van Houten, chief executive of the company, says the switch attempts to capture the “innovation that has been in our blood since our first light bulb more than hundred twenty years ago”.

“We believe that the new brand positioning much better reflects Philips’ mission to improve people’s lives through meaningful innovation. As a technology company, our commitment is to deliver innovation that will drive our future growth and matters to people,” he adds. 

To this end, Philips has also launched an online platform that will host videos explaining how its healthcare products and domestic products and services have enhanced lives.

A new version of the 79-year-old shield logo has also been unveiled. The company claims the logo, created in-house, reflects ”a 21st century design” and is better suited for use in digital and mobile channels.

The company has been evolving its marketing setup to prepare for the change since 2012 when it employed its first local marketing directors, rather than trying to operate all communications centrally from The Netherlands.

It has also been shifting its product mix over recent years, reducing its portfolio of consumer electronics and moving more towards the personal health and wellbeing space. It agreed to sell its audio and video business for €150m to Japan’s Funai Electric Company in January.  

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here