Amazon faces fury from anti-racism groups over ‘Golly’ doll

Amazon is under fire from anti-racism groups for not responding to requests that it removes a Golly fancy dress outfit from its listings pages. 

The offending items retail at £34.99 and are listed by Orion Costumes (see image) alongside several user requests that the items be taken down.  

Although a minority of comments defend the item as a “much loved toy from the past made offensive by the PC brigade”, the vast majority express disgust at their presence on the store.

One comment reads: “How on God’s green earth Amazon can justify selling this odious outfit, to anyone of sound mind and sensitivity, is beyond me?!”

Further controversy erupted yesterday (14 November) when Amazon refused to publicly acknowledge calls for its removal from both private store users and anti-racism groups.

Speaking to The Sun, Helen Pattison from Youth Against Racism, said: “Yet again Amazon has shown it highly offensive and demeaning products as long as they can make a profit.”

Several other anti-racism groups were also quick to voice their disgust at Amazon.

The incident follows Amazon yielding to public pressure to remove pages promoting a ‘Zombie-fied’ outfit of disgraced UK DJ Jimmy Saville (see image), following a similar public outcry, last month.

Adidas similarly fell foul of public sentiment in 2012 when it launched its Roundhouse Mid trainer which came with ankle cuffs similar to slaves’ shackles (see image). 

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here