Asda ties with TfL to take click-and-collect service to London tube stations

Asda is taking its click-and-collect service to tube stations across London for the first time as part of a wider charge to expand its collection service to areas not currently served by its stores and increase its presence across the capital.

Asdaclickandcollect-product-2013_460
Asda is ramping up its on-demand push with click-and-collect trial across six London tube stations.

The supermarket is working with Transport for London (TfL) to trial the service at six London Underground station car parks in the coming weeks. Commuters travelling through East Finchley, Harrow and Wealdstone, High Barnet, Highgate, Stanmore and Epping stations can use the Asda app to make same day orders from their local collection point.

Mark Ibbotson, retail director at Asda, says the initiative, which allows shoppers who order by 1pm to take delivery after 4pm, will provide a more value-driven proposition to those from premium convenience stores commuters normally visit.

The tube roll-out is part of Asda’s efforts to increase the number of click-and-collect locations from 218 to over 1,000 in the next five years. The supermarket sees click-and-collect as a platform for breaking into parts of the UK where its market share is low but where consumer demand is high, particularly focusing on London and the south east.

Ibbotson adds: “Customers in the south east tell us that they want the prices and quality provided by Asda value but they can’t access it easily.  This tie-up with TfL solves that.”

Tesco is also looking to exploit the emerging trend, piloting its first off-site click and collect services earlier this year, while Sainsbury’s revealed a sales boost from its own collection points in its latest quarter.

Asda will be hoping the service, which is still a small part of its business, can pave the way for further growth opportunities after it revealed sales had slowed almost to a standstill in its latest quarter. It posted a 0.3 per cent lift in like-for-like revenue in the 13 weeks to 4 October.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here