Not on the High Street hires Betfair’s Carter as first marketing director

Not on the High Street has appointed Betfair’s digital marketing chief Ben Carter to the newly created marketing director role to oversee activity to support its expanding offer. 

Not on the High Street
Ben Carter is to join Not on the High Street as marketing director.

Carter will be charged with increasing awareness of the brand and new categories – pets, corporate gifting and revamped household – introduced earlier this year.

Not on the High Street handles ecommerce transactions for a number of independent UK retailers. It positions itself as a destination for those seeking gifts that will make the recipients’ “life less ordinary”.

Chief commercial and financial officer Andy Botha, says the introduction of the new categories means “a shift in focus for marketing and creative” in 2014 as it works to position the brand as a “lifestyle retailer as well as seller of unique, original gifts.”

Carter will join the online retailer in January. He will lead a 15-strong marketing team and report directly to Botha.

He joined Betfair in 2009 working in various digital marketing roles before being promoted to digital director in January 2013.  

Betfair would not share plans for any potential replacement or who will assume his duties when approached by Marketing Week. 

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here