In second spot is a commercial by insurance firm GEICO which celebrates the middle of the working week – ‘Hump Day’, which registered 4 million views.
Meanwhile, ads featuring the Evian babies, Pepsi Max’s shocking ‘Test Drive’ and Volvo’s use of action movie star Jean Claude Van Damme also proved popular since the start of 2013,
Unruly EMEA MD Phil Townend says: “Marketers are increasingly challenging the value of a view and instead are starting to focus on creating content and distribution strategies which drive deeper levels of engagement, such as sharing, data capture, brand uplift or online purchases.
Unruly Media ranks the videos based on the number of shares they’ve received across Facebook, Twitter and blogs. The full list is below.