BMW ties with Good Energy for electric car range

BMW is looking to accelerate take-up of its electric car range in the UK following a partnership with energy provider Good Energy that allows owners of its electric cars to power their vehicles at home with 100 per cent green electricity. 

BMW i3
BMW i3

Owners of the BMW i3 and BMW i8 models will be able to power their vehicles at home using Good Energy’s renewable power sources. Further tie-ups between the pair, including custom-made green electricity tariffs for Electric Vehicles, are also in the pipeline. 

BMWi is the electronic car sub-brand of the manufacturing giant and was launched in 2011 specifically to target motorists in “mega-cities”. Earlier this year, the car marque also launched a Siri-like artificial intelligence SMS information service to help promote and educate consumers about its first ever fully-electric car dubbed ‘iGenius’.

Electric car sales have stuttered in the UK growing at a rate behind the sector for much of the year despite the Government offering incentives to purchase. Sales grew at the fastest rate since they were first recorded in January 2011 in the third quarter, however, up 25 per cent quarter on quarter, according to Government data. 

The deal also provides Good Energy with a further USP in the utilities sector which has been heavily criticised recently due to price-hikes by the majority of the UK’s biggest providers, prompting many consumers to shop around for cheaper alternatives to their existing providers.  

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