Vocus white paper: a guide to marketing in 2014

“Digital marketing is dead,” claimed Procter and Gamble’s global brand-building officer Marc Pritchard this September.

Vocus logo

What he meant is that now is the time to work digital tools, technology and trends right into our marketing plans, instead of keeping them separate.

“Try and resist thinking about digital in terms of the tools, the platforms, the QR codes and all of the technology coming next,” Pritchard writes. “We try and see it for what it is, which is a tool for engaging people with fresh, creative campaigns.” …

Click here to download the full white paper.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here