Price comparison sites to be probed over ‘profit before customer’ concerns

Price comparison brands such as MoneySupermarket, ComparetheMarket and Confused could be forced to change the way they present recommendations to customers after the City regulator launched a probe into whether the sector is “transparent and fair”.

Confused.com ad
Comparison sites such as Confused.com are being investigated by the FCA to see if they are being “transparent and fair”.

The Financial Conduct Authority (FCA), which regulates all companies offering consumer credit, is concerned customers are buying insurance on the basis of the “headline” price they are being presented with but then find they are not as well covered as they thought they were.

Clive Adamson, the FCA’s director of supervision, says the investigation will determine whether rapid growth in the sector has been at the expense of “transparency and fairness”.

He adds: “We’ve all used a price comparison website so we know how simple they make buying motor, travel or home insurance. We don’t want to lose that convenience, but we do need to ask the question, ‘does cheapest equal best?’

“We want to get to a place where consumers that use these sites buy with the confidence knowing that they have all the relevant facts.”

Elsewhere, the FCA will look at potential “conflicts of interest” where the price comparison sites are owned by the insurers they are recommending. It will also look at “possible inappropriate use of consumers’ data” and whether people are ”being directed towards unauthorised insurers”.

Fourteen price comparison sites will be investigated, which the FCA says accounts for 90 per cent of the market.

In a statement MoneySupermarket’s chief executive Peter Plumb welcomed the review.

“MoneySupermarket gives customers the information they need to save money on the products that suit them. It’s a case of helping people find the same cover for less, or better cover for the same price – or less. If a policy doesn’t offer breakdown insurance, for example, we’ll show the extra cost of that. We offer customers the widest choice from over 148 brands, which is more than any of our competitors.”

Separately, the FCA is reportedly set to cap the cost of payday loans. According to the BBC, the restrictions would be on charges such as interest rates, arrangement and penalty fees.

The sector has come under fire from politicians, consumer groups and regulators this year angry at the high charges levied by payday lenders.   

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here