Littler will be responsible for developing marketing and communications activity in Europe, the Middle East, India and Africa, in particular the employment of digital channels, which the company has identified as key to its future plans.
Creation of the role follows the merger of its European unit with the others earlier this year. It is also thought having a marketer responsible for the expanded division will be able to better manage growth – revenue from stores in the territories grew by double-digits in the first-half of its latest financial year.
Her appointment comes at a crossroads for the company as it prepares for the departure of chief executive Angela Ahrendts in spring 2014. Ahrendts will be replaced by chief creative officer Christopher Bailey.
Littler took on her current role, vice president of PR and corporate relations, last year. She joined Burberry as director of corporate relations in 2010 from McKinsey & Company.
She will begin her new job in January and report to chief marketing officer Sarah Manley and chief executive of the EMEIA region Andrew Maag.