L’Oreal names Americas marketing boss global CMO

L’Oreal has promoted the top marketer for its Americas region Marc Speichert to the role of global chief marketing officer with a remit to ramp up its investment in digital media.

LOreal-Campaign-2013_460
Marc Speichert has been promoted to lead the cosmetics company’s push into digital media.

Speichert will oversee digital marketing investment and innovation, alongside shopper insight and business development. He will report to executive VP of the Americas, Frederic Roze, but will work globally across all four divisions of the cosmetics business.

Speichert takes over the role from Marc Menesguen, who had been leading the cosmetics company’s brand building efforts after becoming president of its consumer products division in July.

It is Speichert’s second promotion in four months after being tasked to head up the company’s marketing efforts across the Americas in the summer. He joined the business in 2010 as chief marketing officer of L’Oreal USA from Colgate Palmolive where he led its category innovation activity.

The appointment comes as L’Oreal looks to bolster its presence in the digital arena after appointing DigitasLBI earlier this year to lead its media planning. The cosmetics firm believes digital is key to achieving its target of 1 billion new consumers by 2020.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here