dotMailer white paper: Data-driven email marketing for online retailers
As one of the most established online marketing channels, email marketing has racked up a longer track record of success than any other digital channel.
According to Forrester, email is the number-one best returning channel for driving repeat purchasers. Thirty per cent of transactions online started with a click on an email campaign.
And far from being dead, mobile and tablet use of email is rising among consumers.
These are just some of the reasons that almost 80 per cent of marketers say that ROI from email is excellent or good. Email sells…
