”I’ve got about 24 per cent of football betting customers at the moment in the UK who use both the exchange and the sports book. That alone says I need to take care that I understand that customer holistically.”
If Lady Gaga can use outdoor to unveil her latest album, it must be the medium of the moment. Digital screens with new technologies have brands flocking to them to engage consumers – but there’s a strong showing from static sites too.
In their quest for greater efficiency, brands are uncovering a wealth of information they didn’t know they possessed.
Gourmet Burger Kitchen (GBK) is bringing its revamped brand to fans with a raft of marketing initiatives created to push what it claims is a “bolder” approach to building customer loyalty.
Wonga’s CEO and co-founder Errol Damelin is to step back from the day to day running of the company to become its chairman, a move he says will allow him time to focus on the long-term strategy for the controversial payday lender.
Weve, the joint venture company comprising of the UK’s three-largest mobile operators, is working with out-of-home (OOH) media companies to help brands better understand how mobile media can be used to enhance their outdoor ad campaigns.
Last week saw the release of new Microsoft ads promoting its Outlook email software as a privacy-friendly alternative to Google’s Gmail. Does Microsoft really want to open that can of worms?
BT Sport is readying a new TV advertising campaign with creative that shifts from focusing on the channels’ presenter lineup and brand ambassadors to highlighting the passion fans feel for live sport.
Coca-Cola has relaunched its Coke Zone digital loyalty scheme as an online hub for consumers to find news about its brands and competitions; a move it hopes will grow its fan base at “key moments” during the year.
Have you seen the John Lewis Christmas ad? If not, you must be living in a cave, not unlike the ad’s main character, a sweet-natured cartoon bear.
SodaStream has announced plans to return to advertising during the Superbowl in the US alongside a possible UK TV comeback, a year after it was forced to pull a TV ad which was slammed by broadcast clearance body ClearCast as “denigrating” to the soft drinks market.
Amazon is to start delivering packages on a Sunday in London later this month, offering the service for free to Amazon Prime members as it gears up for the competitive festive ecommerce period.
Russian Standard Vodka is launching its first multi-channel global brand campaign to push the “science” behind the making of the drink, a move it hopes will differentiate it from rivals positioning around provenance.
Retailers, media agencies and outdoor advertisers are trialling a new method of mobile marketing using software issued as part of Apple’s recent iOS7 update, which could undermine NFC, a technology widely favoured in the wider mobile industry.
It’s time to vote for Marketing Week’s Data Professional of the Year 2014 now we’ve shortlisted the nominations.