John Lewis at Christmas: a history in ads
Sarah VizardJohn Lewis only started doing Christmas TV ads in 2007, but in that time they have established themselves as the standard bearer.
Month: November 2013
Microsoft slams Google for email snooping to sell ads
Seb JosephMicrosoft is accusing Google of trawling through peoples’ emails to sell targeted advertising through a nationwide campaign to promote its “private” and rival Outlook service.
Challenger energy brands ready marketing drives to exploit anger
Seb JosephFirst Utility, Ovo and Ecotricity are rushing to take advantage of widespread hostility towards the price hikes charged by four of the Big Six energy suppliers with low-key campaigns to woo disgruntled billpayers.
Asda teams up with Barclays to offer banking services in store
Sarah VizardBarclays is opening branches in Asda stores as part of a pilot to gauge demand for banking service away from its traditional high street presence.
John Lewis launches animated “Christmas they’ll never forget” ad
Sarah VizardJohn Lewis has unveiled its hotly anticipated Christmas campaign that, for the first time, uses animation to demonstrate how to give someone a Christmas “they’ll never forget”.
ITV pitches TV’s ‘enduring resilience’ to marketers
Lara O'ReillyTop executives from ITV have told advertisers not to be distracted by emerging media formats, such as VOD services, and remember the core reasons consumers watch TV at an event in London today (7 November), where they also took the opportunity to question the sustainability of emerging challengers such as Netflix.
Boots unveils Christmas ad
Seb JosephBoots has unveiled its Christmas TV advert to showcase to customers the benefits of purchasing gifts for those who have done something special.
Asda’s dig at rivals isn’t in the spirit of Christmas
Russell ParsonsAsda is taking digs at its rivals on price this Christmas, lining up snowmen to deliver a less than subtle message for where customers can find the cheapest prices.
Ford to use Commonwealth Games to tout green credentials
Seb JosephFord Motor is to use its sponsorship of the Commonwealth Games to promote its range of green cars to the events home nations as part of a wider attempt to revitalise its struggling European business.
Financial services regulator readies awareness drive
Russell ParsonsFinancial services regulator The Financial Conduct Authority (FCA) has vowed to be more communicative than its predecessor as it launches the first of a series of campaigns to raise awareness among firms under its remit.
Royal London preps major brand push to back enlarged master brand
Russell ParsonsRoyal London will sponsor England’s one-day international matches as part of a wide-ranging deal with cricket chiefs aimed at raising awareness of the newly expanded company.
Pets at Home helps customers buy their pets the perfect Christmas gift
Sarah VizardPets at Home is hoping to make it easier for its customers to work out what their pets want for Christmas with the launch of a new app.
Five marketers’ questions Twitter must answer after its IPO
Lara O'ReillyTwitter began trading on the New York Stock Exchange today (7 November), with shares priced at $26 each, valuing the company at more than $18bn. Twitter’s regulatory filings make clear the company is almost entirely reliant on advertisers to drive future growth, but the industry still has a few bones to pick with the social network which could be preventing them from spending more on its sponsored slots.
Tom Fishburne – The Marketoonist 7/11/2013
Josie AllchinTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne For previous cartoons click here
Channel 4 aims to bring ‘provocative and experimental’ values to ad offering
Russell ParsonsChannel 4 says it will attempt to apply the “provocative and experimental” values it assigns to its content over to its advertising as it unveils a host of new products and ad effectiveness research for marketers.