Asda has taken a swipe at rivals, saying it will not use gimmicks, promotions or celebrities in its Christmas ad campaign, instead focusing on its ‘unbelievable’ value and shining the spotlight on the stories behind its products.
John Lewis has been named as the top brand for customer experience by UK shoppers, according to a new study by Nunwood, while previous number one Amazon was pushed into fourth after coming under fire for the amount of corporation tax it pays.
Debenhams has become the first major high street retailer to use size 16 mannequins in store in an attempt to better represent “real women’s” shapes.
Britain’s second biggest bread brand Hovis could have a new owner after Premier Foods revealed it was exploring a host of options to save its struggling bread business, including selling a stake in its flagship brand.
Facebook and Twitter are positioning themselves as brand building platforms to “rival TV” and ideal platforms for reaching dual screeners, as gaming brands reconsider how they allocate their marketing budgets in pursuit of high value smartphone and tablet users.
Each year, marketers are deluged by a host of shiny new media toys to play with. Yet my peers tell me that it is one of the marketing basics that is their most consistent focus. Good old fashioned measurement.
PlayStation will be the first brand to use the ‘cinime’ app, developed to engage cinema audiences with brands via “second screen” interaction, for a national campaign.
It’s difficult to find anything nice to say about any of the British banking brands, so let’s not bother. Instead, let’s examine two rogues from a gallery of options, both of whom are currently sharing the limelight. In the red corner I give you The Co-operative Bank and in the blue, The Royal Bank of Scotland.
Technology firm Blur Group aims to reinvent how businesses do commerce. It claims that its global services exchange delivers services differently and provides a new way to buy, manage and pay for core services.
McDonald’s has worked with Leo Burnett on a global level for 25 years on its creative and above-the-line work, The Marketing Store for 20 years on below-the-line, OMD for its media planning and buying since 2002, and Razorfish for digital since 2007.
This week I have been updating my firm’s ‘risk register’ which is something that most big companies have but it is questionable just how much effort really goes into creating it, despite the monthly/quarterly requests to update your respective entries.
It’s not just customer service that consumers care about, brands need to be trustworthy and pay their taxes. And the latest Top 100 lists shows expectations are higher than ever.
Click here to see a bigger version of the infographic above
Aston Martin’s global marketing chief Markus Kramer has left the role of global marketing director at the car marque to work for marketing services company Brand Afffairs.
To my mind, the accuracy of Facebook’s ad targeting is best summed up by the Post Office ad I was served this week, encouraging me to send money to my relatives for Diwali.