Giving on the go: mobile marketing for charities
Jonathan BaconDespite the proliferation of new channels, mobile messaging remains one of the most effective direct marketing tools for charities, says Nevil Coleman, director of Cymba
Month: November 2013
Putting your message in the right hands
Jonathan BaconWith mobile devices more popular than ever, how can brands target the right people in the right way? Millennial Media’s marketing director EMEA, Stephen Jenkins, explains
Experience measurement doesn’t stop at brands
Mindi ChahalIf there is one time of year to research customer experience it’s over Christmas, but this doesn’t just fall under the remit of individual brands.
Jaguar eyes younger audiences with ‘largest-ever’ Instagram series
Ronan ShieldsJaguar has kicked off its largest-ever Instagram campaign to promote its F-Type Coupe model by sharing videos with users on the image-sharing network as it continues to try and attract younger audience to the brand.
The Economist: Brands do not need to become publishers
Seb JosephContent Marketing Association Summit 2013: Brands do not need to become publishers, a common piece of advice given to marketers, but instead they need to get better at creating strategic content plans, according to Nick Blunden, The Economist’s senior vice president and global head of digital and content strategy.
Mixcloud: ‘Brands still aren’t using music in a content marketing fashion’
Sarah VizardContent Marketing Association Summit 2013: Brands are still not harnessing the content marketing opportunities offered by music and instead are opting to create “bland” pieces of marketing, according to Nikhil Shah, the co-founder of online streaming service Mixcloud.
‘Think of your Facebook content strategy like the TV series Friends’
Sarah VizardContent Marketing Association Summit 2013: Facebook has advised marketers to think of their content strategies for the platform like the TV series Friends: where fans can get a lot from single posts but over time they start to build a narrative and character arcs.
Marketing investment fails to boost Tesco as analysts predict sales drop
Sarah VizardTesco is expected to post a sales drop of as much as 2 per cent when it announces its interim results next week (4 December) as it faces increased competition from both the top and lower end of the market, according to analysts.
Harvey Nichols abandons festive spirit in favour of ‘selfish giving’
Sarah VizardHarvey Nichols is breaking away from the Christmas ad mould with a marketing campaign that encourages people to abandon festive giving and spend less on their friends and family in order to treat themselves.
TSB hands Nigel Gilbert top marketing role
Ronan ShieldsTSB Bank has announced that ex-Virgin Media CMO Nigel Gilbert is to join the outfit as brand, customer and communications director.
Data Strategy Awards 2014: The Shortlist
Josie AllchinThis year the Marketing Week Data Strategy Awards have been overhauled with new categories to reflect the swiftly changing way marketers are using data to power business strategies, step-changing projects and effective customer campaigns.
Make your incentives the icing on the cake
Lucy TesserasChanging shopping habits and the growing use of vouchers on mobiles requires an omnichannel approach to promotional offers.
L’Oreal names Americas marketing boss global CMO
Seb JosephL’Oreal has promoted the top marketer for its Americas region Marc Speichert to the role of global chief marketing officer with a remit to ramp up its investment in digital media.
Domino’s launches content hub to power SEO marketing
Seb JosephDomino’s is the latest brand to join the content marketing rush with the launch of an online hub it hopes will push its organic search results ahead of rivals.
Focus on fresh food ‘essential’ to Morrisons’ online offer
Sarah VizardMorrisons is hoping that a focus on fresh food will convince shoppers to switch to its online grocery service and analysts believe that, by using Ocado’s expertise, there are grounds for ‘cautious optimism’ in an area that customers have so far shunned.