It’s unlikely a reputable bricks and mortar business would ever leave its most valuable possessions unprotected and open to thieves, so why is it still so common for digital players to effectively leave the front door open?
Chivas Regal is launching a branded web series on male friendship two years on from first announcing its ambition to create a feature-length movie to resonate with young males.
BlackBerry has confirmed it will not be directly replacing the role of outgoing CMO Frank Boulben, the latest in a long line of strategic moves, including the exits of two other high profile marketers within the business, which suggest the company is shifting focus away from consumers to its enterprise customers under its new management.
Starbucks is taking part in a pilot scheme with mobile check-in service Foursquare trialling ad formats that let the coffee shop chain target users near its outlets via the app, alongside a host of other brands.
Burberry has promoted PR chief Jenna Littler to a newly created role overseeing marcomms for its growing EMEIA business.
Marketers, not CIOs, are leading the “third wave of computing”, a new world where everything from the toothbrush to the aircraft engine will soon be connected, a shift Salesforce coined at its annual Dreamforce conference in San Francisco this year as “the internet of customers”.
ISBA is in the process of drawing up guidelines to educate its members on the latest developments on how online ad space is traded via programmatic methods, such as agency trading desks, as it prepares to launch industry-standard protocols for online brand safety with fellow trade bodies.
With the popularity of rum on the rise, Pernod Ricard is increasing the marketing investment for Havana Club but admits tough challenges lay ahead in its efforts to use the brand’s Cuban heritage to dominate the ‘under-premiumised’ category.
P&O Cruises is readying a new television campaign that aims for an emotional engagement with potential and past customers rather than delivering a price message.
Brands including Bud Light, Jim Beam, Knob Creek, Heineken and Bacardi are among the first to take advantage of changes to Twitter’s age verification process aimed at ensuring alcohol brands have age-appropriate audiences on the network.
Many brands have previously been reluctant to shout too loudly about their sustainability efforts in advertising campaigns for fear of being accused of ‘greenwashing’. However, FMCG giants Procter and Gamble and Unilever are now putting sustainability at the centre of marketing efforts.
Ladbrokes is to partner with UK-based Chelsea Apps Factory to accelerate its digital offering and further improve how its customers interact with the bookmaker via smartphones and tablet devices.
‘Countdown to Christmas’ marketing both in store and online helped John Lewis’ weekly sales top £110m for the first time this year.
Apple has confirmed the purchase of Israel-based 3D microchip company PrimeSense in a reported $300m-plus deal suggesting the iPhone manufacturer may introduce motion-sensor technology into its existing suite of products, or possibly the much-touted Apple ‘iTV’.
French skiwear and accessories brand Rossignol is launching its first loyalty programme as it looks to reward its top customers and emphasise its “premium status”.