Ocado launches campaign to find ‘Britain’s Next Top Supplier’
Sarah VizardOcado is launching a nationwide marketing campaign to help it find ‘Britain’s Next Top Supplier’ as part of plans to improve its relationship with small businesses.
Month: December 2013
Government hopes to ‘provoke disgust’ with £3m anti-smoking push
Lara O'ReillyThe Department of Health is reigniting its turn of year anti-smoking campaign with a £3m push designed to “provoke disgust” among viewers.
Coke serves up ‘Reasons to Believe’ brand campaign
Lara O'ReillyCoca-Cola is launching a multi-channel brand campaign dubbed “Reasons to Believe”, a push designed to remind consumers there is more good than bad in the world.
Oxfam looks to ‘reinvigorate’ brand in marketing campaign
Sarah VizardOxfam is launching a marketing campaign that highlights the long-term development work it does in a bid to “reinvigorate” the brand and appeal to new supporters.
Merry Christmas from Marketing Week
Lara O'ReillyThe Marketing Week team is off to enjoy a festive break but we will be back with news, analysis and comment on 2 January 2014.
Asda to take 3D printing trial nationwide
Seb JosephAsda is expanding its 3D printing service to 50 stores across the UK in January following successful trials at two of its stores earlier this year.
Spotify rolls out brand pages
Lara O'ReillySpotify has begun testing brand pages, similar to those on other social networks, on its service as part of its strategy to make brands as influential as the artists and tastemakers that have been key in its recent shift to becoming a music discovery service.
Paddy Power launches personalised app to boost mobile revenues
Seb JosephPaddy Power is launching an advertising campaign to promote what it claims is the “world’s first fully personalised sports betting” app as part of a wider game plan to boost digital revenues through mobile gaming products.
Retailers increase discounting as shoppers leave it late for Christmas
Sarah VizardHigh street retailers including H&M, Boots and New Look have deepened discounts in a last bid to appeal to shoppers leaving their purchases to the last few days before Christmas.
Pacha dials up digital activity to safeguard nightclub brand
Seb JosephGlobal club franchise Pacha is readying a virtual clubbing platform to give fans a taste of what it is like to rave in one of its clubs from the comfort of their homes as part of wider digital drive to safeguard the brand against any potential dip in interest in House music following the genre’s resurgence in recent years.
Lexus and Channel 4 in drama tie-up
Sarah VizardChannel 4 has struck a multi-million pound sponsorship deal with Lexus that will see the luxury car brand sponsor the drama genre on the channel in a multi-million pound deal.
On The Beach launches first TV ads
Branwell JohnsonOnline travel agent On The Beach is launching is first television campaign in an effort to boost brand awareness among potential customers before they begin their booking journey.
Iceland to launch click and collect service
Sarah VizardIceland is planning to launch a click and collect service next year as it focuses on online expansion.
ITV and Dolmio in Saturday night tie-up
Lara O'ReillyITV has struck what is thought to be a multi-million pound sponsorship deal with Dolmio, which will see the Italian sauces brand targeting families watching TV programmes such as Britain’s Got Talent and X Factor on Saturday nights.
2014: Three digital marketing trends for the year ahead
Seb JosephWhat will 2014 bring for digital marketers and what should they expect from the fast-paced online arena? Marketing Week picks out three key trends for next year.