The Quantcast Display Play-By-Play — unlocking the value of display advertising
In 2013, display ad spend grew by 23 per cent globally. Over the past few years, we’ve seen advertisers increasingly shifting ad dollars over to display because it allows them to reach customers where they spend an astounding 96 per cent of their time online — on content sites such as email, news sites, video sites and social networks. While talking to our clients, it became apparent that there is a hunger to learn more about the value of display advertising and how to measure their campaigns.
We created ‘The Quantcast Display Play-by-Play’ to provide four easy steps to help you take action to improve your display advertising: (1) unlock the value of display advertising; (2) look at display data beyond the click; (3) understand the impact of attribution; and (4) evaluate campaigns with metrics that matter.
The Play-by-Play was designed to be actionable, so that you can start improving your display performance today…
Click here to download the full white paper.